Having been buying fabric to make products for Cuddles and Puddles, it became apparent that there was an opportunity to create a boutique online fabric stores focussing on WAHM’s (Work at Home Mums) who had their own micro-businesses making nappies, cloth pads and other craft items. So www.cuddleplushfabrics.co.uk was conceived.

This site is again built in Woocommerce but requires variant pricing and stock management. It also calculates shipping based on weight and volume offering customers a choice of delivery services dependant on what they have ordered.

It meant we had to import products from overseas in order to maximise gross margin and work with logistics providers to minimise landed costs.

The site performs well in terms of Google Page Speed; utilises a CDN and various caching techniques. Naturally it’s PCI compliant, operates behind a firewall and uses the latest 256 encryption.

And it’s built from the ground up to be SEO-friendly, ranking in the Top 3 for the majority of key fabrics terms such as Zorb fabric UK, PUL fabric UK and Wind Pro Fleece UK.